IF I AM SO MUCH MOISTURE HYDRATING LOTION, 237 ML

Benefits

• Deeply hydrating
• Provides incredible softness
• Enables very easy root lifting when styling with a styling pick
• Allows great stretch to better reflect length of hair. (Free-textured styles like puff, fro'hawks and afros are bigger and better!)

Usage

For undefined textured styling, when coil definition is not a key element, (eg afros, pony puffs, frohawks, etc.)

• Pump into palms and gently massage throughout clean, conditioned hair
• Apply on hair nearest the scalp to
  • Ease lifting with styling pick
  • Add lots of fullness
  • Discourage shrinkage
• Can be re-applied daily or whenever needed.

For moisturizing coil-defined styles

• Cleanse with one of the As I Am ® cleansers and apply As I Am® Leave-In Conditioner
• Distribute a small amount of So Much Moisture! TM throughout hair
• Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
• For daily use, refrain from over-applying if your desire is to retain coil definition.
• If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.